Career Opportunities in Digital Marketing

Career Opportunities in Digital Marketing

When you are on the internet, there are lots of things available. For example, funny videos, memes, blogs, viral videos, and sometimes irritating stuff like ads, pictures, etc.

Do you ever have a wish to do like these? 

If you answer yes, congratulations. You have made your career path: a career in digital marketing.

Now a question arises: what is the scope of Digital Marketing course?

Why Digital Marketing

• This field is progressive. Technology is developing every day, and you must update your digital marketing skills with upcoming trends. With these formulas, your career keeps growing over time.
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• All know that the world is entering the digital era these days. All companies have their digital presence, which is why they create many career opportunities.
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• If you are doing this, you have various career options. For example, if you love writing, you can become a content marketer. If you are creative enough, you can pursue social media marketing.
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• Research has stated that digital marketing is growing 10x faster than traditional marketing. Those companies are online; they have already generated ten times more than others and are also developing more job opportunities in the market.
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• There is no time limit, such as 9.00 to 5.00 job scenarios. This will make you your boss. You can work according to your time availability or as a freelancer.

Major Job roles available in Digital Marketing:

Digital Marketing Executive:

This is the first job role you can apply for seeking an internship or start your career in digital marketing. In this job role, you execute your strategy, learn from it, and get the desired results. This is a mixed job profile where you have to crush yourself in different segments. For example, toward your business goals you to optimize your search engine work on social media, and sometime you will write content too or you will play with ad segments. In India, this is a topmost job profile where companies hire and people get hired.

Social Media Executive:

This job fascinates you at first sight if you like social media but this is not like uploading pictures on Instagram or tweeting on twitter. There is more to do in it. As a social media executive, you are required to be up to date about the latest trends going on. Sometimes this is not necessary if something got viral on Instagram also got viral on twitter.its all have to understand as social media executives. You have to plan your strategy according to your coordinator or your team, your client on every single day. Creating quality content, Video. Color psychology is also part of your job. In-depth knowledge about all social media platforms are required according to their nature.

Seo Executive:

A well-designed website will be of no use if there is no traffic on the website. Now this is role for a Seo Executive. An Seo executives are responsible for getting traffic not your website and get visibility on the Web. They also improve the company's ranking over search engines. They make sure that the content which is available on the website is friendly to search,already done in-depth keyword research, Seo Tools, etc.

PPC/Search Engine marketer:

Here is the job role for a search engine marketer if we talk about those useful or sometimes irritating ads. These ads are created by these people. They generate instant leads at a very low cost that's why there are huge requirements in markets for PPC/ Search engine professionals marketer. As PPC/ Search engine experts their job responsibility is to manage PPC keywords. Their ads group, landing pages, generate reports day by day and manage ad copies and graphics, etc

Website Developer & Designer:

They are the people behind that attractive website that is available on the internet. The web designer and web developer are their own significance but if it's come to the web developer is specific as develop website and web site designer design a website and it comes to a lot of things. As website developers/designers they are responsible for a website user interface, their modification making it user friendly. As a website developer/designer you should have knowledge about HTML, CSS, Javascript, and web programming.if you are not having knowledge of Coding you can still develop a website on WordPress and become a WordPress website specialist.

Content Marketer:

If you are born a writer or think you are writing better as available on another web page, this job role is for you only. The job responsibility of a content marketer is to create good and unique content, coordinate with other team content has to be qualified to go viral, promoted as an SEO version, and follow the latest trends. Last but not least, as a content marketer, you should have good knowledge of the English language so that you can play with the word in a creative way.

Manager Role:

After 3 to 5 years of work experience, there are a couple of managerial job roles available where people can apply, such as Digital marketing manager, social media manager, and SEO manager. Sometimes, people get promoted for this job role; it may depend on the company and the candidate. As a manager, your responsibility is to handle a team, coordinate, and develop a proper strategy so that the company can get more ROI.

Other Job Role:

Apart from the designation or job role mentioned above, there are many more jobs available in industries. It all depends on the company or its requirements. Some of them are mentioned below.

• E-Commerce Manager
• Email Marketer
• Web Analytics Specialist
• Marketing Analysis
• Media Planner
• Copywriter And Editor

Earnings of a Digital Marketer:

So here are the answers to the most expected questions about earnings. See, the salary continuously varies according to the company, their norms, and the job role you have applied for. 

1. The average starting salary can be in the range of 2.7 to 4.5 lakh per Annum.
2. Based on your skills and expertise, an experienced professional's average salary can be in the range of 4.2 to 7.5 Lakh per annum.
3. A seasoned professional with expert knowledge and 3 to 5 years of experience can earn up to 10 to 12 lakh.

How do you can Start?

There is no special degree available to get into digital marketing, but some certifications are definitely available. If you are planning to do this, you can start with these certifications to stand out from others.

For the certification, you have to pass an examination and learn digital marketing.

We also have a training program for Master's degrees in digital marketing. You can check out our modules and earn 10+ certifications.