According to digital market intelligence, the global digital marketing market size as of 2019 was $300–310 billion and is expected to grow at a CAGR of 17.6 percent to $360–380 billion by 2020.
Digital marketing is hip and happening given the fact of internet access available to more than 50 crore users in India. It can leverage marketing efforts with the use of an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Print and Electronic Media spends in marketing are out unless you have a lot of money.
Are you getting an effective business and customer base for your marketing spends? Figure it out.
How to add creative fizz to your marketing campaign.
Designed by industry experts, it aims to make you an effective digital marketing
professional with 15+ modules with cutting edge to give the latest industry insights and current trends. The modules are divided in three parts. The first part mentors and guides you through proper channels to execute the core process of digital marketing with various resources on digital platforms. The second part will guide you about the management skills about budgeting, allocation of resources in multiple platforms on social media, search engine, web analytics. The third part will be the review and evaluation process to ensure how effective your business is reaching the target audience and customer base so as to ensure maximum optimum utilization of your resources.
1.Digital Marketing Overview
What is marketing
What is digital marketing
Marketing process
Why digital marketing good
Understanding digital marketing process
2.Website planning & Creation
Understanding websites
Types of website
Understanding hosting domain
Wordpress
Wordpress installation
Website designing
3.Email Marketing
Why email marketing important
How emails works
Challenges facing in sending bulk Emails and overcome
Setting up email marketing account
What are autoresponders and settings
Improving ROI and A/B testing
4.Lead Generation
Understanding lead generation
Why it's important
Landing page
Type of landing pages
Best practice to create landing page
Creating lead and nurturing
Understanding lead funnels
5.Google AdWords
Overview
Understanding adwords algorithm
Quality score
Creating different type of ads
6.Compleat Google Tools analysis
Google Analytics
Google search console
Google my business
Google trends
7.Social media Marketing
Overview
Creating content for Social media
Tools
Facebook Marketing
Facebook Ads
Instagram Marketing
Youtube Marketing
Twitter & linkedin Marketing
8.Search Engine Optimisation(SEO)
Overview
Search engines
Keywords
Keywords planner tool
On page Technique
Off page technique
9.Ecommerce marketing
Overview
Top website around the world
Seo for Ecommerce website
E commerce marketing Strategies
E commerce business
Case studies
10.Content Marketing
Overview
How to market your content
20 way to write a magnetic headline
Quora marketing
Copywriting
11.Work on live projects
Social media Ads campaign
Google ads
Performance Analysis
Reporting
12.Adsense & Blogging
13. How To Grab Freelancing Projects?
Website Development
Social media marketer
SEO Executive Manager
PPC Executive/Manager
Email marketer
Work as Freelancer
There is no Eligibility for upgrading your skills or Business.
For job, purpose Company Requires Graduates or undergraduates.
Start with a demonstration class.
