master in digital marketing

DETAIL CURRICULAM

Module 1: Introduction to Digital Marketing

• Understanding the basics of digital marketing

• Importance and relevance of digital marketing in the current market scenario

• Overview of different digital marketing channels and platforms

• 7 C's of Digital Marketing

• 4 Keys to Digital Marketing

• 5 R's of Digital Marketing

Module 2: Website Development and Optimization

• Understanding websites

•  Types of website

•  Understanding hosting domain

•  Wordpress

• Shopify

• Woo commerce

• Wix

• Fundamentals of website development and Design

• Creating a user-friendly and responsive website

• Website optimization for better search engine rankings (SEO)

• User experience (UX) design principles

Module 3: Search Engine Optimization (SEO)

• Understanding how search engines work

• On-page and off-page optimization techniques

• Keyword research and optimization

• SEO tools and analytics for monitoring website performance

• Technical SEO:

• Link Building:

• Local SEO(Google My Business)

• SEO Analytics: 

• SEO Tools ( 40+ SEO tools like Ahrefs, SEMRush, Buzzsumo, Spyfu, Serpstat, Majestic, Moz, SEMScoop, Canva, Keywordtool.io, Grammarly Premium, Woorank, Alexa, KWFinder, ArticleForge, Spamzilla, KeySearch, Google Keyword Planner, Google Analytics, Google Data Studio, Google Tag Manager, Google My Business, Google Ads Manager, Facebook Ads Manager, Google Adsense, Google Merchant Center, Hotjar, Local Falcon, Screaming Frog, Surfer SEO, Cora SEO, Lucky Orange, and more)

• SEO Best Practices: Stay updated with the latest SEO algorithm updates, industry trends, and ethical practices to ensure long-term success in organic search rankings.

Module 4: Pay-Per-Click (PPC) Advertising

• Introduction to search engine marketing (SEM)

• Setting up and managing Google AdWords campaigns

• Ad copy creation and optimization

• Tracking and analyzing PPC campaign performance

• Paid Search Advertising: 

• Ad Auction and click-through rate (CTR).

• Ad Copywriting

• Ad Extensions:

• Conversion Tracking

• Ad Performance Analysis: (impressions, clicks, click-through rates (CTRs), conversion rates, and return on ad spend (ROAS))

• Display Advertising

• Remarketing:

• Ad Testing and Optimization:  

• Budgeting and Bid Management: 

Module 5: Social Media Marketing

• Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok

• Content Strategy

• Audience Targeting

• Social Media Advertising

• Community Management

• Influencer Marketing

• Social Media Analytics: analyze key performance metrics such as reach, engagement, conversions, and ROI.

• Social Media Listening:

• Social Media Strategies for Different Platforms 

• Emerging Trends and Technologies: live streaming, Stories, augmented reality (AR), and chatbots, Meta verse

• Leveraging social media platforms for business growth

• Managing social media profiles and campaigns

• Meta Business Suite

• Meta Account centre

Module 6: Email Marketing

• Building an email marketing strategy

• Creating engaging and effective email campaigns

• Email automation and personalization

• Email marketing metrics and analysis

Module 7: Content Marketing

• Understanding the role of content in digital marketing

• Creating high-quality and engaging content

• Content marketing analytics and ROI measurement

• Content Strategy: 

• Audience Research: 

• Content Creation:

• SEO and Keyword Optimization: 

• Content Distribution Channels: 

• Social Media content: 

• Content Promotion: 

• Analytics and Measurement: 

• Content Repurposing: 

• Content Curation: 

• Brand Storytelling: 

• Ethics and Legal Considerations: Understanding copyright laws, plagiarism, and ethical practices related to content creation, distribution, and promotion.

• Using AI tools for content creation

Module 8: Mobile Marketing

• The significance of mobile marketing in the digital era

• Mobile app marketing techniques

• Optimizing websites and campaigns for mobile devices

• Location-based marketing strategies(Whatsapp marketing)

Module 9: Analytics and Reporting

• Introduction to web analytics tools (e.g., Google Analytics)

• Tracking website traffic and user behavior

• Conversion tracking and goal setting

• Reporting and data analysis for marketing insights

Module 10: Digital Marketing Strategy and Planning

• Developing a comprehensive digital marketing strategy

• Identifying target audience and setting marketing objectives

• Budgeting and resource allocation for digital marketing campaigns

• Continuous monitoring and optimization of digital marketing efforts

Module 11: E-commerce and Online Marketplaces

• Understanding the e-commerce landscape in India

• Setting up and managing an e-commerce website

• Selling on online marketplaces like Amazon and Flipkart

• E-commerce analytics and performance tracking

Module 12: Social Media Influencer Marketing

• Exploring the rise of influencer marketing

• Identifying and collaborating with social media influencers

• Developing effective influencer marketing campaigns

• Measuring the impact and ROI of influencer marketing

Module 13: Digital Branding and Reputation Management

• Building a strong digital brand presence

• Online reputation management strategies

• Handling customer reviews and feedback

• Crisis management in the digital space

• Influencer Marketing

• Personal Branding 

• Reputation Marketing 

• Performance Marketing 

Module 14: Digital Marketing Trends and Emerging Technologies

• Keeping up with the latest trends in digital marketing

• Exploring emerging technologies like AI, VR, and voice search

• Adapting to the evolving digital landscape

• Future Prospects and career opportunities in digital marketing

Module 15: Freelancer vs Agency: Choosing the Right Path for Your Digital Marketing Endeavors

Freelancer:

• 1.1 Definition and Role:

• 1.2 Advantages of Hiring a Freelancer:

• 1.3 Being a Freelancer

• i. Building a Freelance Portfolio: 

• ii. Pricing and Negotiation: 

• iii. Client Management:

• iv. Time Management and Productivity:

• v. Marketing and Self-Promotion:

Agency:

• 2.1 Definition and Role:

• 2.2 Advantages of Hiring an Agency:

• 2.3: Running your own agency

• i. Agency Workflow and Structure: 

• ii. Client Servicing:

• iii. Cross-Channel Marketing: 

• iv. Reporting and Analytics: 

• v. Creative Collaboration: